Say these words with me:
“My product isn’t for everyone.”
The above statement applies to almost everyone in every industry, and more so for freelancers, marketers, and entrepreneurs who are developing their marketing strategy.
Let Me Explain
There will always be a segment of people who have no interest or need for your product. Realizing this fact sooner rather than later goes a long way towards building a successful marketing strategy.
When starting a business, entrepreneurs normally have a vision of what they want to do and who they’ll serve. If your product has demand, is successfully designed, and competitively priced, effective marketing strategies will likely lead to success.
A Common Mistake
When marketing a product, one of the biggest errors you can make is trying to include everyone. Don’t take the risk of missing a potential lead or customer by marketing your service to everyone. In doing so, you end up watering down your message and ultimately, your brand.
Although this thought process is somewhat logical, it often leads to a significant decrease in resources and failure.
Remember, your product isn’t for everyone. So rather than focusing on everyone, focus on those consumers who actually want, need, and like your product. Develop a marketing plan that speaks directly to those who utilize what you have.
In today’s digital climate, consumer attention span is at a premium. So, speak directly to your client base and forget everyone else.
Your product is not for everyone, and it doesn’t have to be to be successful.