How to Give Access to your GoDaddy Account

Giving Delegate Access to my GoDaddy Account

Giving someone delegate access to your GoDaddy account is a very simple process. Follow these 3 steps and you and your web developer should be well on their way to getting your site up and running.

But wait! Is it safe to give someone access to my GoDaddy account!

The answer can be yes and no! If you provide someone your login details (username, account number and password), then you put yourself at risk. Trust is a fickle thing and our advice is to never give out this information. However, if you utilize the tools given to you by GoDaddy, then this can be a very safe and secure process. Providing delegate access allows you as the customer and account holder to retain control; giving you the option to upgrade, downgrade, or even revoke someone’s access.

Follow these simple steps:

Step 1: Login to godaddy.com and go to “My Products”

Step 2: In the top left hand corner, click on “Account Settings,” then scroll & click on “Delegate Access”

Step 3: On the right side of the screen, click the “Grant Access” button and fill in the necessary information of the individual you wanting to access your account

Step 4: Choose the level of access the individual should have, and then click “Invite”

You’re all done! The person you invited will receive an email from GoDaddy and will need to accept the invite within 48 hours. If they do not, you will have to send them an invite again by repeating the steps above.

Young hipster guy with beard sitting at vintage desk using laptop computer in grunge alternative office - Concept of start up business enjoying working hours - Soft retro desaturated filtered look
Young hipster guy with beard sitting at vintage desk using laptop computer in grunge alternative office - Concept of start up business enjoying working hours - Soft retro desaturated filtered look

Are you ready to start your business?

I seems that everyone now a days wants to start their own business. We get it, but the question at hand is are you actually ready to get things going and have you asked yourself some really important questions.

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Is Trying to Reach Everyone Destroying Your Marketing Strategy?

Say these words with me:
“My product isn’t for everyone.”

The above statement applies to almost everyone in every industry, and more so for freelancers, marketers, and entrepreneurs who are developing their marketing strategy.

Let Me Explain

There will always be a segment of people who have no interest or need for your product. Realizing this fact sooner rather than later goes a long way towards building a successful marketing strategy.

When starting a business, entrepreneurs normally have a vision of what they want to do and who they’ll serve.  If your product has demand, is successfully designed, and competitively priced, effective marketing strategies will likely lead to success.

A Common Mistake

When marketing a product, one of the biggest errors you can make is trying to include everyone. Don’t take the risk of missing a potential lead or customer by marketing your service to everyone. In doing so, you end up watering down your message and ultimately, your brand.

Although this thought process is somewhat logical, it often leads to a significant decrease in resources and failure.

Remember, your product isn’t for everyone. So rather than focusing on everyone, focus on those consumers who actually want, need, and like your product. Develop a marketing plan that speaks directly to those who utilize what you have.

Closing Thoughts

In today’s digital climate, consumer attention span is at a premium. So, speak directly to your client base and forget everyone else.

Your product is not for everyone, and it doesn’t have to be to be successful.

The Hidden Marketing Trap: Why your design is beautifully ineffective

Graphic designers are artists. ​With a computer, the Adobe Suite, a cup of of coffee, ​and a few Lynda tutorials​, even the most novice graphic designer can become a modern day Da Vinci. ​

That’s obviously a gross exaggeration. It’s been said that you can essentially throw out your first two years of design work as mere practice; for most it takes many years on top of that to truly become a great designer.

There are some enormously talented designers out there. Being the person who is usually directing creative traffic rather than creating design myself, I’m often blown away by the amazing concept work that can be whipped together in a relatively short period of time.

So…after a concept is settled upon, the real work begins. Hours, if not days, can be spent choosing the perfect color palette, testing different typefaces, playing with lines – molding everything that is moldable until it is absolutely perfect. Except for one tiny detail:

The message. 

Wait. Isn’t the message the reason we are doing the design in the first place?

You’d be surprised at how often the message is the last part to be considered – when it should be foremost.

We can become so obsessed with making sure the visual is aesthetically pleasing, that we forget the purpose of the piece. Do not misinterpret what I am saying here. I believe in marketing through visual design. An image can communicate more instantly than words – if done correctly – but much too often the image is communicating something other than the product, business or service that is the subject of the advertising.

So I’ll reiterate… Graphic Designers, are artists, but Graphic Design is not supposed to be art.

As a Marketer, the only thing that’s important to me is accomplishing the mission that I have undertaken. Growing exposure, driving revenue, increasing conversions. There are many content creators that understand this, and the most successful graphic designers will always put the message first.

I strive for beautiful design whether from myself or my team, but I will never compromise the message to achieve it.

A Strong Facebook Foundation in 3 Steps

There are an infinite number of articles, blogs, and posts floating around in cyberspace that offer copious rules on how to craft a killer Facebook strategy.

I’m going to give you just THREE.

There is no single strategy that works for everyone. Every business, product and industry is different — and each needs to be treated uniquely.

So treat these less like rules, and more like core principles as you craft your Facebook strategy.

1. Pay Attention to Reach, but Focus on Engagement

Reach is how many people have seen your post, or how many digital “impressions” your post has registered. It’s a good indicator of how much exposure your product or business is receiving, but reach without engagement means there is a problem:

It means your audience is not connecting with your content. 

Engagement focuses on a user’s interaction with your post: a like, click, comment or share.  An increase in your Facebook engagement means that consumers are starting to connect with your brand, and by engaging with your content they INTRODUCE their social circle of influence to your post — and your business or product.

Reach is important for growing exposure, but engagement is your lifeblood.

2. Create Great Content

You would think this goes without saying, but all too often the major focus behind content creation is what we are going to get out of it.

The thing to keep in mind when creating content: it is not about you.

Social Media is about the people. Not about your business. Provide for the people and the people will provide for you.       – Matt Goulart

Create more value than you are trying to receive and you will see your engagement rates spike. Putting yourself in the mind of your customer will keep you focused on what excites them the most and connects them to your brand. You could say you’re establishing a relationship of service to future customers…

Pick one day a week to craft and schedule that week’s Facebook posts.  This will ensure your content is fresh and up-to-date, and will also help with maintaining consistency.

Giving you followers great content on a consistent basis will build trust between them and your brand resulting in increased organic engagement.

3. Understand Your Audience

You can’t know how to speak to someone who you do not know. Facebook’s Insights give you some basic information about your audience that will give you a better idea of how to connect with them.

Here are a few questions you should answer:

  • What percentage of Male to Female are your followers?
  • What are the two largest age groupings that your fans belong to?
  • Where does most of your audience live?

Just answering these three basic questions can completely transform the way you communicate with your followers.

The second part of understanding your audience comes by analyzing how they interact with your content:

  • What types of posts garner the highest engagement?
  • What days and times of the week get the best response?
  • What types of content gets a share — not just a like?

Remember when your parents used to tell you to do your homework? This is sort of like that.  Do your homework! Study your audience, what you learn will make an immediate impact on your social media strategy.

When planned and executed correctly, each one of these steps tie together. Understanding your audience will lead to better content creation.  Better content will grow your Facebook engagement with your followers, which in turn will increase your reach.