A Strong Facebook Foundation in 3 Steps

There are an infinite number of articles, blogs, and posts floating around in cyberspace that offer copious rules on how to craft a killer Facebook strategy. I’m going to give you just THREE. There is no single strategy that works for everyone. Every business, product and industry is different — and each needs to be…

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Is Trying to Reach Everyone Destroying Your Marketing Strategy?

Say these words with me: My product isn’t for everyone. The above statement holds true for almost everyone in every industry, and is especially true for freelancers, marketers, and entrepreneurs. Let me explain –  There will always be a segment of people who are not interested in your product, or have no need for it at all. Realizing…

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