Focus more on your customer and less on your product or service. Too many businesses focus all their time talking about their product or service and not enough time on what it does for the customer.
Your customer should be the hero in your advertising and your content. And your product or service should be a solution that solves the hero’s problem.
It’s a nuanced shift but it makes all the difference. Instead of listing out all the reasons your company is great. Think about your customer, think about why they need you, when they need you, and what you can do to solve their most pressing issues.
Make their problems and your solutions the focus of your advertising and watch the big difference it makes for your business.
